ARGS: Cross-Platform Entertainment 2.0 November 3, 2008

Learn from world-class ARG studio Six to Start how broadcasters, brands, production companies and agencies can make use of a new wave of ARGs (alternate reality games) to better engage an increasingly fractured and distracted audiences. Cross-platform entertainment - games and stories told across a variety of media - address the limited engagement people have with single media channels, and wrap audiences in unique, immersive experiences. Six to Start will present real-life case studies to show how this entertainment experiences work and the different range of services available.

Official Website: http://crossplatformentertainment.eventbrite.com/