Regulating Online Advertising: What Will it Mean for Consumers, Culture & Journalism? July 10, 2009

Host: The Progress and Freedom Foundation.
Proposals to regulate advertising and data collection on the Internet, mobile phones, and interactive television, hold the promise of enhancing consumer privacy. On the other hand, "smart advertising" allows more relevant advertising to be targeted directly to individual consumers, making markets more competitive, significantly increasing the funding available for creating free content and services, and increasing the effectiveness of all forms of free speech. So what would regulation cost consumers, and how will it impact journalism and other non-commercial content, which stands to gain the most from better targeting? What First Amendment questions would regulation raise about the future of culture and political discourse? These and other pressing questions will be discussed at "Regulating Online Advertising: What Will it Mean for Consumers, Culture & Journalism?," a congressional seminar hosted by The Progress & Freedom Foundation.

Official Website: http://www.pff.org/events/upcomingevents/071009-regulating-online-advertising.asp