The Ethical Pitch! - Ethical Marketing and Branding March 4, 2008

From Striding Out's website:

Our panel of Ethical PR, Marketing and Branding experts will share their tips on how you can effectively promote your ethical business in today's competitive environment!

We are looking for five ethical entrepreneurs to put forward their website for review!

Businesses are catching on to the fact that consumers are responding to companies with social and environmential credentials, so how do you effectively implement sustainable business practices and promote the triple bottom line authentically to avoid the greenwash!

Panelists include:-

* Kim Stoddart, Founder of Green Rocket, an ethical media relations company supporting companies in the green sector. Kim has more than nine years’ experience in PR and Communications, and she is a regular contributor to the press and aims to be a champion of business ethics and green issues.
* Simon Bottrell, Creative Director at 7creative - Simon specialises in creative comunications for projects with a positive commitment to culture,society and the environment. He co-founded neo:communications and worked for Ethical Junction, and is currently working on the Brighton and Hove Social Enterprise Strategy, promotions for the Eden Project and a green consumer event London Aware 08.
* Hugh Knowles, Senior Sustainability Advisor at Forum for the Future. Hugh helps businesses build capacity for sustainable development, finding creative ways to communicate social and environmental issues. Hugh joined the Business Programme in 2004.
* Thea Allison, Director of the Brighton and Hove Business Community Partnership a social enterprise that specialises in supporting co-operative partnerships between businesses, third sector organisations and public bodies. The resulting activity benefits the triple bottom line not only of the partners involved, but the city as a whole.

The panel will be facilitated by Soraya Shaw, Striding Out's business coach and branding guru. Soraya’s previous career was in Advertising working for multi-national clients such as Unilever, Kimberly Clark and Johnson & Johnson.

Official Website: http://www.stridingout.co.uk/networking-events-brighton.php